“In the first installment of Def Jam’s new viral series features Russell Simmons speaking on first meeting Rick Rubin and starting one of hip hop’s most notable labels. Look out for more clips as they are leading up to the release of a book which will document the likes of LL Cool J, The Beastie Boys, Jay-Z, Redman, Rihanna, Kanye West, Public Enemy and more.”

(Spotted at 2DopeBoyz)