ABSOLUT Unveils Custom Vodka Bottles For "ABSOLUT Unique"

“ABSOLUT recently unveiled “ABSOLUT Unique”, a series of limited edition bottles designed from “orchestrated randomness”. By re-engineering the company’s production facilities, ABSOLUT was able to design a program that splashes the bottles with colors that can’t be repeated. Around 4 million bottles were created and will be distributed globally.” –  PSFK